Using Fine Art as an Instrument of

Corporate Strategy

© 2006 Max R. Scharf
 
We all recognize the contributions of commercial art and graphic designers have made to the success of various marketing programs, but as the conventional media have become more cluttered, the potential of fine art becomes greater.
 
Fine art, like no other medium, provides an opportunity to hang, use, or display a tasteful reminder of a company, its product(s), and its services on the wall or desk of the office or home of a customer. There isn’t any question that fine art (especially the Impressionists) generates excitement and is a favorite of the American public.
 
Fine art products have high-perceived value and are considered classy and elegant. Those who receive fine art gifts are impressed with the sophistication and taste of the corporate giver. The right impression is created and the receiver of the gift will enjoy it for years to come.
 
In today’s world of four-color printing, new technology has now made it possible to reproduce fine art images economically and in small quantities. When fine art is placed on ordinary products the results are products of extraordinary appearance that can be sold at competitively attractive prices.
 
Ordinary good sense tells us that in today’s unstable and unpredictable market companies are hesitant to invest monies into promoting their products and services, but that is not true in all cases; there is a segment of the market that is seeking prestigious promotional products for their prospective customers, clients or patients.
 
“Image organizations”, who cater to the affluent, such as (but not limited to) financial institutions, commercial & high end realtors, insurers, galleries, pharmaceuticals, luxury vehicle, yacht, jewelry, electronic & travel companies are constantly seeking high perceived value products to give to clients to promote their services.
 
Ordinary good sense tells us that fine art promotional products of extraordinary appearance can fulfill the needs of those image organizations.  

If you would like an 8-page color brochure on how to utilize fine art as an instrument of  your corporate strategy please contact Max R. Scharf : mscharf@sbcglobal.net  and it will be sent to you.

2008 Price List

Custom Paintings For Corporate Use

By American Expressionist Painter

 Max R. Scharf

Prices and details for corporations who have a major promotion and would like Max R. Scharf to create a custom painting for use on sales promotion products and fine art prints & posters.

Price for painting: USD $20,000

50% deposit is due before starting and the balance is due upon completion of the painting before delivery.

Size: Canvas size 30” x 40”.

Style: Impressionism or Expressionism (Max’s style)

Medium: Acrylic & mixed media on canvas.

Framed: Impressionist or Expressionist style frame.

FOB: St. Louis, MO (crating, insurance and shipping is approximately $500 in the continental USA).

Reproduction rights: The price of the painting does not include reproduction rights. The reproduction rights remain with the artist. If the client wishes to purchase the sole reproduction rights of the painting add $10,000 to the price of the painting.

Royalty fees (if reproduction rights are not purchased): There are no additional royalty fees due when the custom painting is reproduced on official licensed products. (The regular royalty fees are already included by the licensee). If you wish to reproduce the painting on products other than those supplied by official licensees, there will be a 10% royalty fee due the artist on the price you pay for the product, as long as the products are non-competing to any licensing agreement in force with existing licensees and Max R. Scharf. The artist has final approval of the supplier and reproduction quality. If the client wants custom limited edition prints, (hand signed & numbered by the artist), posters or open edition prints, the artist will publish them and the royalty fee will be included in the price.

What is needed for a custom painting: The artist prefers to work from photographs he takes for the painting. If that is not possible Max will work from client photos. Out of pocket expenses are due the artist if he travels to location to take photos.

Time frame: It takes the artist approximately 30 days to complete a painting. Allow another 3-5 days for photographing the painting for reproduction.

Copyright: Somewhere on the product or image, in very small type to be printed: © Max R. Scharf - all rights reserved (Unless the client has purchased the reproduction rights).